BRAND PROTECTION

BRAND PROTECTION & INTELLECTUAL PROPERTY

he world’s largest companies rely on GSA’s global network of resources and seasoned team of branding and intellectual property experts to safeguard their brands and products even in the world’s most remote locations. Illegal use of legitimate companies' brands, trademarks, and products has increased exponentially over the years. The sophistication and complexity of this criminal activity has also skyrocketed. This disturbing trend hurts not only a company's profit margin, but also its worldwide brand reputation. GSA offers you unparalleled expertise -- along with our unique global network of resources -- to protect your brand, patent, trademark or product from threats that may arise in any corner of the world. GSA not only identifies the problem areas of today, we prepare you for the challenges of tomorrow. We work with brand owners, law firms, in-house counsel and other stakeholders to implement incremental solutions and tactical actions that
keep you prepared to combat increasingly sophisticated crime.

VENDOR LICENSEE QUALIFICATION

Licensing a product line is vital for the expansion and growth of any brand. Whendone correctly, a brand can gain greater market share and notoriety. However, if theproper steps are not taken and the quality of the licensee is in doubt, the brand mayend up suffering.GSA provides brand owners a range of reliable services for every phase of licensingthat include:

Parallel Trade Investigations
Site Inspections to confirm brand standards
Factory and or manufacturer supply chain audits
Due Diligence/Market Reputation searches of licensees/spokespersons

COUNTERFEITING & PIRACY

GSA has been at the forefront of developing anti-counterfeiting solutions throughout our history of over 160 years. Over that time we’ve developed industryleading techniques to identify counterfeiters, track their channels of trade, and locate the source of their goods.

Today, GSA offers you end-to-end Counterfeiting & Piracy Services that help you:

Identify counterfeiters and their country of origin
Track counterfeiters and secure the scope of their network
Confirm authenticity and source inventory and volume via discrete purchases of products
Interdict in the forum of civil seizures and or criminal seizures
Utilize computer forensics to quantify damages and identify suppliers and resellers

GSA also works diligently with local law enforcement to educate and promote brand
protection strategies.

TRADEMARK INFRINGEMENT

Trademark infringement has grown with the breadth of the internet. Trademarkowners must now look to emerging markets to protect their rights. By tapping intoits global network of resources, GSA is able to assist clients expand their brand andprotect their trademark rights in every region of the world.GSA provides a full range of trademark infringement investigations and services,including:

First use investigations
Actual use investigation
Online phishing & pharming investigations
Discrete sample acquisition for review and reverse engineering
Third party acquisitions of trademarks and domains for an undisclosed principals
Site inspections to secure actual use of the trademark in commerce
Theft of trade secrets investigations